What locations do Japanese students apply from for education courses in Australia?

Japanese Student - Buyer Behaviour - Australia

Learn how Japanese students purchase international education

By Peter Hanami

● Qualitative research on the buyer behaviour of the Japanese student market ● Behaviour insights across eleven critical decision areas ● Ten point customer profiles developed for each visa class ● Includes findings, interpretation & recommendations

" how do Japanese students evaluate & buy education? "

Editorial Reviews

" International education is a billion dollar industry, cultural understanding backed with market research is the key to success. Peter Hanami using qualitative research has undertaken a detailed analysis of the buyer behaviour of Japanese students in Australia. His study uncovered the unique buyer behaviour characteristics of Japanese students across four different education sectors. The findings will be of interest to those wanting to recruit, manage & retain Japanese international students as customers "

Book Description:

Qualitative market research detailing the buyer behaviour characteristics of Japanese international students in Australian education.

Readership:

● Government

● Education institutions

● Third party suppliers

● Employers

Special Features:

● In depth interviews with 101 Japanese students results in English

● Findings broken down by visa type.

● 37 charts & 35 references to current articles.

About the Author:

Peter Hanami is the CEO of JapaneseCustomer.com, member of the

American Marketing Association and the author of eight books on Japan.

Product Details:

Format: E-Book

Publisher: JapaneseCustomer.com

Language: English

ISBN -13: 978-0-9580582-6-1

Payment: PayPal

Order: Only available online at www.japanesecustomer.com

Key words:

international education, international students, Japan, Japanese, Australia, Japanese students, Japanese student market, international education research, international student buyer behaviour, Japanese student recruitment, Japanese student management, Japanese student retention, marketing to Japanese students, qualitative research, Japanese culture, Japanese customers, impact of culture on buying behaviour, cross cultural marketing, education agents, Japanese consumer behaviour, English language study, high school, vocational education, TAFE, university, undergraduate, private schools, Peter Hanami, JapaneseCustomer.com.