Japanese Student - Buyer Behaviour -
Learn how Japanese students purchase international education
By Peter Hanami
● Qualitative research on the buyer behaviour of the Japanese student market ● Behaviour insights across eleven critical decision areas ● Ten point customer profiles developed for each visa class ● Includes findings, interpretation & recommendations
" how do Japanese students evaluate & buy education? "
Editorial Reviews
" International education is a billion dollar industry, cultural understanding backed with market research is the key to success. Peter Hanami using qualitative research has undertaken a detailed analysis of the buyer behaviour of Japanese students in
Book Description:
Qualitative market research detailing the buyer behaviour characteristics of Japanese international students in Australian education.
Readership:
● Government
● Education institutions
● Third party suppliers
● Employers
Special Features:
● Findings broken down by visa type.
About the Author:
Peter Hanami is the CEO of JapaneseCustomer.com, member of the
American Marketing Association and the author of eight books on
Product Details:
Format: E-Book
Publisher: JapaneseCustomer.com
Language: English
ISBN -13: 978-0-9580582-6-1
Payment: PayPal
Order: Only available online at www.japanesecustomer.com
Key words:
international education, international students, Japan, Japanese, Australia, Japanese students, Japanese student market, international education research, international student buyer behaviour, Japanese student recruitment, Japanese student management, Japanese student retention, marketing to Japanese students, qualitative research, Japanese culture, Japanese customers, impact of culture on buying behaviour, cross cultural marketing, education agents, Japanese consumer behaviour, English language study, high school, vocational education, TAFE, university, undergraduate, private schools, Peter Hanami, JapaneseCustomer.com.

