Japanese Student - Buyer Behaviour - Australia
by Peter Hanami
Abstract
This research presents findings of a qualitative study conducted in Australia. The purpose of the research was to discover more about the buyer behaviour of the Japanese student market in Australia. The objective of the research was to compile consumer profiles for each market segment that would increase the ability to communicate with the market. In-depth, one on one interviews were conducted with one hundred and one students in Japanese with the results presented in English. The research provided a number of important findings including: insights into information sources used, school selection criteria used, the use of education agents and student location of application. The most important finding was how cultural values impacted on the education purchase decision. The results have direct application into the marketing plans of any business wishing to attract, manage and retain Japanese students as customers.
Learn more about Japanese Customers
at JapaneseCustomer.com
by Peter Hanami
Abstract
This research presents findings of a qualitative study conducted in Australia. The purpose of the research was to discover more about the buyer behaviour of the Japanese student market in Australia. The objective of the research was to compile consumer profiles for each market segment that would increase the ability to communicate with the market. In-depth, one on one interviews were conducted with one hundred and one students in Japanese with the results presented in English. The research provided a number of important findings including: insights into information sources used, school selection criteria used, the use of education agents and student location of application. The most important finding was how cultural values impacted on the education purchase decision. The results have direct application into the marketing plans of any business wishing to attract, manage and retain Japanese students as customers.
Learn more about Japanese Customers
at JapaneseCustomer.com
